UX: Address the Opportunities That You Are Missing

User experience is an important buzzword that is rapidly dominating the digital landscape. Have you heard about its growing popularity? UX has, no doubt, taken center stage in the minds of website developer during the website development and design process. Do you want to improve this aspect of your website? How do you want to start?


  • The Situation


Before taking on any web design project, we need to assess the situation first, and test the waters. What do you want to achieve? What are your realistic goals? Work toward it to enhance usability and functionality. In order to do this, you should utilize measurable metrics.

  • The Vision

Your goal is not only to eliminate pain points, but also to make your pages fun and interactive. Create your website with your target market in mind. Look for creative ways to view information. UX experience needs to be transparent and straightforward with a very distinct flow.


  • UX Research Process



  • Heatmaps


Heatmaps can show which parts of your website are being clicked on by users. Through this tool, you can discover improvement areas.



  • Scrollmaps


Do you want to know your users scrolling habits? A scrollmap can show you how far your users are scrolling. This can tell you if you’ve wrongly placed your most relevant content far down.



  • Mouse Tracking


The mouse tracking tool records different user sessions on your web pages, revealing all the mouse clicks and user paths.



  • Google Analytics


Google Analytics is one of the most reliable analytics platforms you can use. It can help ypu with bounce rates, demographics and other user data.



  • Empathy Mapping


When contemplating on how people are interacting with your website, it’s crucial to put yourself in their position or mindset. In order to do this, ou can use a tool called “empathy map.” This will be very helpful in visualizing what the visitor feels once they arrive in your home page.

The layouts of empathy maps may vary. Usually, it has 4 sections:

  • Feeling
  • Doing
  • Seeing
  • Thinking